date

31/07/2024

Durée

23:46

We spoke with Laurent Loschetter, co-founder and managing partner of both the “den Atelier” concert venue (A-Promotions) and DSL Data Service Luxembourg, in a new episode of the “Coffee with…” series: an entrepreneur, a favourite meeting place, and a long chat over coffee.

video

Photos credits : Laurent Loschetter, den Atelier, BIL, Audrey Laurent

Shooting location : den Atelier, DSL Data Service Luxembourg

Acknowledgements : Laurent Loschetter and his teams, Tom Lessel (BIL) and Sophie Loesch (BIL).

It was in Luxembourg’s famous concert venue that we met Laurent Loschetter, co-founder and managing partner of den Atelier (A-Promotions) and IT company DSL Data Service Luxembourg.

We were welcomed into a surprisingly calm and subdued atmosphere, surrounded by flight cases stamped with the famous “A”, to hear about Mr Loschetter’s beginnings and the creation of den Atelier, which celebrates its 30th anniversary in 2025. We had the opportunity to discuss concert organisation & logistics and be regaled with anecdotes involving stars such as Rammstein and Cyndi Lauper.

We also talked about his company DSL Data Service Luxembourg, which specialises in the installation and maintenance of IT equipment, and which he set up when he was just 18 – a risky gamble at a time when this field was still in its infancy. Finally, he shared with us details of his humanitarian work with the Luxembourg Red Cross and the NGO Friendship Luxembourg, which takes him on missions to Africa and South Asia several times a year.

Meet a talented man with a passion for music and an unflinching commitment to his convictions.

Den Atelier is a regular Luxembourg SARL. It relies solely on ticket sales and receives no subsidies. The city of Luxembourg has been supporting us for years. However, we are not a public institution like Rockhal or Philharmonie. So, quite quickly, we began looking for financial and logistics partners, keeping the search very close and very local. On the banking side, we approached the people at BIL very early on (in marketing and communication). They’ve been one of den Atelier’s main partners for several years now.

Den Atelier (A-Promotions) Since it opened in 1995, this Luxembourg concert venue has seen a host of internationally renowned artists take to its stage. Situated in the capital’s Hollerich district, den Atelier is Luxembourg’s leading private concert promoter. Its artistic programme covers a wide spectrum: from rock and hip-hop to metal, RNB, jazz, electro and more. Its production company, A-Promotions, also organises concerts at Rockhal, Philharmonie and Neimënster, as well as open-air shows at Kirchberg as part of Luxexpo Open-Air.

DSL Data Service Luxembourg DSL Data Service Luxembourg specialises in the design, installation and maintenance of IT equipment. Founded in 1985, the company has since become a leader in the Luxembourg market.

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